Uriage
Uriage, a well-established skincare brand, partnered with Smitten PR to introduce their latest product, the Uriage Thermal HA Booster Serum, to the Singaporean market. The aim was to create a memorable and unique launch event that would engage influencers and generate buzz around the new serum. The strategy was to combine the skincare product launch with a yoga session to provide influencers with a well-rounded experience that aligns with the brand, with the hashtags #skinflooding and #skinreset, to align with the latest Tik Tok skincare trend, and to highlight what the serum can do for skin.
The launch event included a rejuvenating yoga session at On Good Ground. This immersive experience aligned with Uriage's focus on skincare as a holistic aspect of overall well-being. Influencers were introduced to the Uriage Thermal HA Booster Serum through interactive product displays and demonstrations. Uriage staff were on hand to educate influencers about the serum's ingredients, benefits, and how it fits into a skincare routine.
The combination of skincare product launch and yoga session resonated well with the influencers and emphasized Uriage's commitment to a glow from inside out. The result was positive feedback to the event, and an increased awareness of the brand and its newest product.
