Re:Erth
We were approached to collaborate with new mindful skincare label RE:ERTH for the successful global launch event of the brand in Singapore that saw a fantastic turnout of top-tier media, makeup artists, beauty bloggers and social media KOLs at the two sessions. We masterminded a media Instagram challenge for each session that garnered significant social media coverage on Instagram and Instagram Stories, which helped to create a big bang and widespread exposure for this new brand.
The successful launch event for RE:ERTH was followed by a post-launch seeding programme and follow-up pitches that resulted in in-depth coverage on several top-tier digital and print media like The Straits Times Life!, Her World Plus, The Honeycombers, CLEO and Channel News Asia.
