Pixi Beauty

The cult beauty brand Pixi Beauty was entering the Singapore market and we were tasked to plan their highly-anticipated launch. The event at COMO Cuisine at Dempsey saw a huge turnout of top-tier media outlets, beauty bloggers, makeup artists and social media influencers, garnering massive social media and digital coverage for the brand. Multiple testing stations gave guests the freedom to experience the Pixi products first hand, while the highly Instagrammable décor encouraged social media posts.

The highly successful event for Pixi Beauty saw a flurry of digital and blog posts after their launch. Pixi was featured across multiple print and digital media as the top new brand to try in Singapore, including key media outlets like Lifestyle Asia, Harper’s Bazaar Singapore, Her World and Elle.