Aveda
We came onboard with the mission of creating buzz and engaging and re-exciting the key beauty and lifestyle media for luxury botanical hair label Aveda. A targeted seeding and media pitching campaign for Aveda’s limited-edition Festive Sets resulted in over 12 top-tier media editorial coverages and over 50 social posts, leading to a sell-out online and in stores.
We also managed the successful launch of the new Aveda Scalp Solutions range at CHIJMES Hall and at Urban Hair salon in February 2023. Both media and KOL experiential events saw over 40 media and KOLs in attendance, resulting in comprehensive social media coverage from top-tier media like VOGUE, Her World. Straits Times Life!, as well as celebrities and top-tier KOLs such as @janellejaw, @janiceymkoh, @ardaisy_ @chuaenlai and more.
