Leica
Smitten PR was engaged to drum up publicity for Leica Camera’s ‘Celebration of Photography’ exhibition in Singapore, and to highlight the 50th anniversary of the Napalm Girl picture and the appearance of Nick Ut, the photographer of the picture, at the opening of the event.
Smitten PR invited a select number of media and KOLs to the exhibition and an intimate session with Nick Ut. Garnering coverage in The Straits Times, CNA Luxury and Female magazine, the event also gained strong social and online coverage.
