Lee Hwa Jewellery

Smitten PR collaborated with homegrown fine jewellery label, Lee Hwa Jewellery to raise brand awareness in an increasingly crowded jewellery retail space, and promote its upcoming campaigns on social media.

As part of the collaboration, we carried out successful monthly influencer sponsorship collaboration campaigns over a period of 12 months. This resulted in extensive social media coverage that altogether drove significant traffic  to the online store and expanded the brand awareness in the Singapore audience.

Additionally, we also mastermind the launch of Lee Hwa Jewellery’s new Destinée Soleil diamond collection to the media and KOLS by hosting a physical brand launch event that resulted in high quality media engagement and coverage.