La Prairie
Swiss luxury skincare brand La Prairie is renowned for its unwavering commitment to exceptional craftsmanship and groundbreaking scientific innovation. With a very targeted clientele, La Prairie’s challenge was to solidify its position as a beacon of distinction and authority in the luxury skincare market.
Smitten PR worked very closely with La Prairie’s brand executives to plan and execute strategies that grow brand loyalty. Through exclusive events and personalised outreach that feature interactive product demonstrations, personalized consultations, and immersive brand experiences, Smitten has successfully and consistently secured coverage in top-tier media, such as Vogue, Tatler Asia, Elle, and Prestige. The result is significant brand visibility, enhanced reputation, and increased consumer engagement for the brand.
