Kilian Paris
Smitten PR was engaged by Kilian Paris to orchestrate a multifaceted campaign for the launch of their latest fragrance, "Ginger Dash," and to generate widespread publicity for their 15th year anniversary celebrations. The goal was to create a buzz around the new fragrance while highlighting the brand's legacy.
Smitten PR was the agency behind the exclusive invite-only event in Singapore held at Manhattan Bar, ranked one of the top 50 Bars in the World. The event, themed Don’t Be Shy, showcased the new fragrance, and offered attendees an immersive experience into Kilian Paris' world. With specially-created cocktails and mocktails that took inspiration from “Ginger Dash”, and special content creation rooms, including a 360-degree room, guests truly had a one-of-a-kind experience reserved for the who’s who of society.
The guestlist was made up of top-tier influencers and VIPs from LuxAsia. Kilian Henessy himself made an appearance at the event and mingled throughout the evening, much to the delight of guests who took the opportunity to take photographs with him. The anniversary party was a resounding success, securing a PR value of over $2million in coverage in top-tier fashion and lifestyle magazines, and influencers' posts garnering thousands of likes, shares, and comments, resulting in a substantial increase in brand visibility, and reaffirmed Kilian Paris' standing as an industry leader with a rich history of innovation and craftsmanship.
