A Tapir’s Tale
In the delicate world of baby skincare, where tender loving care meets pure innocence, A Tapir's Tale, a homegrown baby skincare brand was launched at the time when Singapore was gradually emerging from the pandemic in 2021. Crafted specifically to cater to the unique needs of precious baby skin, A Tapir's Tale creates a haven where skincare intertwines seamlessly with love, joy, and the enchantment of early childhood.
Smitten PR was the agency of choice to launch the brand into the crowded baby skincare market, where only the best for baby was good enough. By leveraging strategic planning, targeted PR efforts with the media and influencers, and a focus on natural and safe ingredients, Smitten PR positioned A Tapir's Tale as a trusted homegrown brand among parents in Singapore.
The challenging landscape of Covid-19 meant there were strict restrictions on physical events, which led to Smitten PR creatively holding a virtual media event which was tremendously successful. Media and top-tier influencers were treated to a special workshop of which the products were the main focus.
The brand garnered extensive coverage in top-tier media publications such as Her World, Our Parenting World, Harper's Bazaar, and The Business Times, and gained tremendous value with influencers and consumers.
